CRM is concerned with the creation, development and enhancement of individualised customer relationships with carefully targeted customers and customer groups resulting in maximizing their total customer life-time value.
CRM software is used to store all of their customer's details. When a customer calls, the system can be used to retrieve and store information relevant to the customer. By serving the customer quickly and efficiently, and also keeping all information on a customer in one place, a company aims to make cost savings, and also encourage new customers.
This technology can be used to keep a record of customers names and contact details in addition to their history of buying products or using services. This information can be used to target customers in a personalised way and offer them services to meet their specific needs. Distributors often remember the names and favourite services/products of regular customers and use this information to create a personalised service for them.
When customers value the customer service that they receive from suppliers, they are less likely to look to alternative suppliers for their needs. Both retaining customers and building relationships with other value-adding allies is critical to corporate performance.
In this project we mainly deal with all the process along two areas, namely
- Administration Area
- Client Area
Most of the objectives and works of the company are done by the administrator, which has to be performed in this administration area. In this area we contains eight modules. They are
- Product Details
- Customer Details
- Stock Details
- Employee Details
In this project the client Area is developed for the facility of the customer and in order to attract the customer to take more order of their products. This Area consists of four modules. They are
- Customer Registration
||SQL Server 2005
||SQL Server 2005